1. I went over with a friend this year and we wanted to shop and do all the tourist bits without using so much subway and this hotel allowed it with ease i usually stay on 103rd street so to stay in the middle of Times square was a little worrying at first but you would never know from the hotel as soon as you turn onto 52nd street to go in the hotels revolving doors a smiling doorman is always there to help you then get your elevator straight up to the beautiful open plan front desk , bar and restaurant with giant windows looking out onto Times square a balcony .