10. Should I start with the the lobby with beautifully painted beamed ceilings and huge sofas and armchairs that beckon you to sink into them, the daily wine tasting, the friendly staff who helped with restaurant recommendations and took the initiative to try to track down my booking and then find me another van to the airport when my reservation had been lost, the cozy room with luxury bedding, I-Pod dock, and reasonably priced well stocked mini-bar, the bathroom with lovely tiles and plush towels or the perfect location - 5 minutes from Union Squares, 10 minutes up to Nob Hill, or 15 minutes from the conference center? There is fine coffee and a variety of teas available in the lobby in the morning.